Business Development

Hotel Management

Following our goals oriented philosophy in every step, Murava Development provides hotel management services to a wide variety of hotels and resorts in a number of different locations. The methodology that we use and the proven techniques applied uncover all the hidden potential of every business which lead to a significant increase of its value. The steps that we follow are the following:

• Identification of the ownership’s expectations and vision for their property. We work closely with the ownership to understand the objectives, the vision and the expectations from operating their business.
• Visit to the property. We evaluate the physical facilities and their condition, the market environment, the staff, the operating procedures and the guest experience and we detect areas in need of improvement.
• Creation of Hotel Business Plan& Implementation. We prepare a detailed business plan for all processes and procedures of the hotel, which is reviewed annually, targeting to higher profitability, customer satisfaction and employee satisfaction. The areas covered are the organization or re-organization of hotel operations, the sales & marketing plan, the reservation management and the financial management.
• Selection & Staff Recruitment. We acknowledge that the staff of every hotel is the critical success factor for its operations. As they drive the strategies that result in our success and deliver hospitality excellence. A careful selection of employees and hands-on training together with the creation of a friendly environment where they can learn and growenables us to achieve a profit increase and a property distinction.
• Monitoring of progress towards goal attainment. We examine the actual performance of the property to ensure that it does not deviate from the specified standards while taking corrective action when needed. Planned visits for the supervision of operations and meetings with the managerial staff as well as with non-planned visits for the inspection of the quality criteria that have been determined are often.
• Negotiation of volume purchasing agreements. Whenever practical, we proceed to a unified purchase of expendable supplies and fixed equipment with other hotels we manage, thus achieving economies of scale and lower wholesale prices while keeping consistency and control of the costs.

Sales & Marketing Management

Hotel markets continually change and evolve as there are several market factors ranging from negative changes relative to security, health and safety issues, changes in supply and demand causing competitive pressures to weather conditions that can influence a property's sales success. Therefore, the process of reevaluating the sales and marketing position of every property and shift all resources towards a successful direction is complex and continuous.

Murava Development acts as your sales & marketing representativedeveloping and implementing tailored Sales & Marketing services that optimize resources, increase brand awareness and market penetration and produce a better return on the hotel’s invested capital.

Our hotel experts goal-oriented strategies will maximize results in a fast-changing hospitality marketplace, where the decisions made daily about booking individuals, groups, and wholesalers directly impact the ongoing performance thus securing a higher market share and producing a higher profit margin. Some of the tools and procedures we follow are:

• Market analysis We research and perform an area analysis that includes apart from demographics, segmentation, target markets and market needs, highly detailed statistical data as occupancy levels, average daily rates, revenues per available room and guest satisfaction for your local market. By using this information, we develop the necessary framework for the future growth and success of your hotel.
• Competitive analysis. We explore the market to determine its viability and its current and potential competition. We evaluate the major competitors and we develop a sales and marketing strategyto define competitive advantages and outperform those of your competitors. The analysis includes the competitors’ profile (overview, competitive advantages), their marketing profile (target market, market share, marketing strategies), their product profile (offerings, pricing strategies) and their SWOT profile.
• Annual marketing plan. We annually prepare a detailed marketing plan to align the sales and marketing efforts with the competitive nature of each market. The plan contains financial goals, positioning strategy, brand strategy, sales plan, detailed budget, timeline schedules.
• Revenue Management We conduct comprehensive price evaluations of the market based on product, services, supply and demand to ensure appropriate pricing, we forecast business demand and we accept the most valuable business mix, optimizing revenue performance.